Fashion has grown to become one of my biggest interests. Simply because I enjoy seeing people express themselves so individually with their choice of clothing. But I need a few adjustments.

I used to love shopping at ARKET. If for any reason you have spent even a little time research­ing sustainable clothing businesses, you surely know that ARKET isn’t one of them, because it is a sub-brand of the giant H&M. What is wrong with that you ask? Well, Hennes & Mauritz GesmbH is the second largest fast-fashion brand in the world – along with brands like ZARA, C&A, COS, Uniqlo, or PULL&BEAR.

During my discovery of the fashion universe, I quickly noticed that the inside is nothing close to the beauty on the outer display.

Dying and underpaid employees who are working 14-16 hours 7 days a week, child labour of around 500.000 underaged. An industry that is the second largest pollutor of clean water and extendedly craves coal power in developing countries.

Lastly, all of these brands encourage exessive overconsumption with items being dumped within 35 days (on average) after they were bought. Sales, coupons, Black Friday – all of these are tools with one specific purpose: making customers buy more.

After finding out about all of these facts I was shooked and eventually saw the need for a change in my shopping behaviour. For the good of the people crafting the clothes and for the environment and our planet.

During our trip to Paris, my friend Jay and I had a conversation about fast fashion which eventually led to my shift of mindset. He told me about the history of fashion, why there are many more sustainable men's clothing brands and why fashion is or was considered more of a female attribute. An insightful talk after which I gave myself the promise to not buy anything until I truly need it, with that being a maximum of shopping twice a year.

It was a drastic adjustment and took some conscious planning and execution to stick to this challenge. For now, I am going to through my whole wardrobe to sort out pieces I am not wearing anymore to donate them or gift them to friends who can make use of them for some more time.

Update: I found Sellpy to be a great service to make this process as frictionless as possible

After evaluating, I will focus on buying essentials that fit together in almost every combination to reduce the amount of decisions in my life, as well as laying more weight on the quality and longlivability of my garments.

I am planning for my capsule wardrobe to look something like this:

There is still much work required, but assessing whether the clothes I own still serve me or only take up space brings me a lot of joy.

Before I conclude this article, I'd like to mention a few sustainable and human-friendly places to shop at. This is a collection of brands that I trust and confidently support in the way they do business and manufacture their products:


Find more on Good Garms.

If you have any other brands or resources that you’d like to share, feel free to text me on Twitter, where I will also share my progress on reducing my trousseau. I am excited to hear about your wardrobe.